Food items should look convincing to grab attention. This applies no matter what type of food items you offer to the market. The second customers see how you present your edibles; the product presentation will influence their minds. Yes, your product display is what makes them decide whether to purchase your items or go to another option. This is only one of the reasons why many food brands go with printed food packaging boxes. These excellent boxes can perfectly grab customers to pay attention to your edibles. How? Below are amazing ways these excellent boxes do this!
The Role of Food Service Packaging
Even in the past days, food brands have tried to grab customers’ attention with their product presentation. The reason is clear and obvious. No one would want to purchase food items that look poor in quality. Product presentation plays a great role in this. Good or bad – product presentation shapes the customers’ perceptions of your items. If you can convince them with your product display, they will not take more seconds to pick up your food items.
This is exactly where unique food service packaging comes as the savior. We all know that people really still judge the book by its cover in the food industry. Thus, customers will take a look at your product packaging before deciding to purchase. To this point, if you use poor-quality packaging, well, your food items will be going nowhere. On the other hand, a unique and convincing packaging can make a different result.
Printed Food Packaging Boxes Make Your Food Items Look Tempting
Printed food packaging boxes, as the name suggests, these packaging boxes are printed with innovative printing techniques. Well, this is the main thing that really makes them different from those standard packaging boxes you can find. On the packaging, you can print details such as:
- Item’s name
- The list of ingredients
- Nutritional information of your food item
- Manufacture and expiry dates
- Relevant images and graphics
- A captivating brand name and logo
Customers will perceive your edibles as convincing and worth the money by providing all the details. Moreover, they will trust your brand as you describe the details for them to consider. As a result, those target customers will never think twice about purchasing your tasty edibles.
High-Quality Packaging Provides Better Product Safety
Food items are delicate and sensitive. Thus, these items require extra protection in handling, delivering, and storing processes. Obviously, standard packaging cannot afford it. Instead, you need high-quality food service packaging that provides better product safety. How can we say that?
The packaging materials to produce this packaging come with excellent quality. This way, they will protect your food items in any situation. Even if you need to deliver your edibles through a harsh shipping journey, this packaging will do the job properly.
So, what packaging materials give high strength and durability to this packaging?
- Cardboard – The most favorite and popular packaging material for product packaging
- Paperboard – A lightweight packaging material to minimize the shipping cost
- Kraft – The best material with an environmentally friendly nature
- Corrugated – A perfect packaging material for food delivery
- Rigid – A sturdy material to make your packaging more elegant and classy
Printed Boxes Bring Your Brand into the Limelight
Customers in the food industry can be very loyal to a specific brand. Yes, of course, the delightful taste of your items is also important. But the interesting thing is that customers often care more about the product display than product quality. Just check out how customers can really love a bakery brand and ignore the others. It all starts with product display.
To make your bakery items look more mouthwatering, printed boxes such as bakery boxes come with remarkable features. Learn more about the boxes here!
Remarkable Features You Would Get From Bakery Boxes
By amazingly printing your logo on the boxes, you can bring your brand into the limelight. Even better, those who are still unfamiliar with your brand will notice your business easily. In the end, you can build a strong customer base that will earn you more profits!
Creatively Printed Food Packaging Boxes Deliver a Better Experience
Now let’s put yourself in customers’ shoes for a moment. When you order food items online, how do you expect the items to arrive at your doorstep? For sure, you will be very disappointed if you receive them in dull, dirty, or messy packaging. Perhaps you will never think to order any food item from that brand again.
Well, you can eventually deliver a memorable customer experience by using printed food packaging boxes. There are various ways for you to do this. What are they?
- Add a warm and lovely personal touch with a handwritten ‘thank you’ note
- Give promotional offers for a special season
- Provide fantastic discount coupons
- Slip in a small gift or a newly launched item
After all, your customers will be the ones who can and will bring your brand to the highest market spot. So, why wouldn’t you show them your gratitude?
Sustainability in Quality
Food service packaging can be made eco-friendly and sustainable. Keep in mind that you will get the chance to choose the material you want to produce your packaging. Hence, you can choose recyclable and food-grade materials to maintain sustainability in quality.
With the right material, not only will you preserve the original taste and quality of your food. Far better, using recyclable and food-grade material can make your brand more reliable in customers’ eyes. Have you ever heard that some customers will not hesitate to pay more for recyclable and eco-friendly products? Well, it’s correct! So, don’t you think that this effort can eventually be an excellent, open opportunity to grab more customers?
Tips and Tricks to Make Your Printed Food Packaging Boxes More Appealing
To grab all the benefits of using printed food packaging boxes, first, you need to know how to design them. Yet, it might be quite challenging if this is your first time designing the boxes. To make things easier, check out some tips and tricks below!
Keep Your Food Service Packaging Simple
Simple sometimes can reflect more. There are thousands of food items available in the market. Each of them spoils customers with colorful packaging. Hence, applying a simple design to your food service packaging can help you make a big difference.
Some people want to enjoy their favorite edibles in peace and calming situations. In this context, making your packaging crowded will not bring any good results. Instead, a simple and soothing color will quickly catch customers’ eyes.
Be Honest with Your Customers
Being honest with your customers means that you should present your food items as how they are. Some food brands print images of their food that are multiple times bigger than the actual. This is not a good marketing strategy, actually. Instead, customers might feel deceived by your product presentation. The worst thing is that they might not trust your food brand.
To prevent the situations above, you should print relevant images of your food items as how they are. Or, why don’t you let customers see the actual items themselves? How? Add a transparent window shape to your printed food packaging boxes with your logo! Allowing them to see the actual shapes of your food items will make it easier for them to trust you. In the end, they will make purchasing decisions faster.
Accurately Measure the Size of Your Packaging
No one would like to purchase a huge box only to find a small item inside. On the other hand, how would you feel when purchasing a big burger stuffed in a small box?
To maintain the shape and quality of your food item, you need to measure the size of your packaging accurately. You need to know better about the specifications of your food item first. Make sure to get the exact size and dimensions to apply to your packaging. By doing this, you will maintain the quality and shape of your food items inside. More than that, exactly sized food service packaging will make customers happier when they receive your tasty item.
Be Creative with Your Packaging!
There is no limit to creativity when it comes to designing the best packaging for food items. To catch more eyes, you can try out the tricks below!
- Apply a seasonal design such as a Christmas theme, New Year’s theme, and so on
- Decorate your packaging with fancy ribbon or classy bow
- Make your packaging look more dazzling with coating options such as glossy or matte coating and more
- Choose a unique shape such as pillow shape, window shape, pyramid shape, and more
Yes, being creative with your food service packaging can never go wrong in grabbing customers!
Wrapping Up
Indeed, your product display is influential in grabbing customers’ eyes. In fact, this is something your brand should never ignore. Creatively printed food packaging boxes are perfect for making your food items look more convincing and tempting. These boxes can eventually help to bring your food brand into the limelight. Worth having?
Have a great day!
Food items should look convincing to grab attention — first line of blog is best.