How to Ship Packages for Small Businesses? A Complete Guide Here!

Being a small business proprietor, you have spent effort and time and whenever it comes to find out the perfect pricing for your item. But what about the price of item delivery to your beloved consumers or to retail stores? The shipping process for small businesses can be confusing at first. On the other hand, it might not be impossible for you to do that either. So the question here is, how to ship packages for small businesses properly? Here is the complete guide!

The Basics of Shipping Packages for Small Businesses

The first thing to consider when shipping your packages is obviously the costs. Of course, there will be some essential factors for you to keep in mind in this domain. If you are a small business owner, you would need to learn the basics of shipping your products. Keep on reading!

Order Quantity Is Important

The number of orders your business needs to ship each month is important in finding the best solution. If you are just starting to sell online, you need to have a different strategy than well-established large stores. How?
Well, you can negotiate to get low shipping charges for shipping your products. Even better, your business can also benefit from transportation service solutions such as:
Discounts on packaging and shipping from a courier and third-party order processing providers
Work with partners to seamlessly extend your e-commerce order processing

Use the Right Packaging for Small Businesses

Choosing and using the right packaging for small businesses is also essential. Most importantly, the right packaging will give you the opportunity to:

• Protect your products
• Promote your brand
• Save more money on shipping

Remember that maximum protection must be a top priority when packing your products for shipping. Hence, you will need to measure protection, your product requires to design your packaging. For example, the method of packing T-shirts will be obviously very different from the method of packing fragile products. You need to cover fragile products with air expansion or bubble wrap for extra protection.
Apart from that, the weight and size of your product will also directly influence the packaging selection. For instance, you can easily send small and light products in a small box or plastic packaging. To know more about plastic packaging, you can check out this post!

Plastic Free Packaging Let’s Make A Better World Without Plastic

On the other hand, of course, large products require a safer box. For extra protection, you should also consider using inner packaging materials such as foam.

The Dimensions and Weight of Your Packaging

Without any doubt, shipping heavier packages will cost more. This, of course, unless you choose a flat-rate route. You also need to consider your product’s dimensions and weight. This will impact your overall shipping costs.
Large boxes will surely have a high DIM weight. Of course, it will increase the shipping costs you have to pay. At this point, try choosing the smallest box possible. Yet, you still need to ensure that your product ships safely. The average size of the packaging mainly determines the total shipping cost. Eventually, it will impact your budget.

How to Take Advantage of Shipping Your Packages?

Running a small business in the global market can be as difficult as rewarding. As a knowledgeable small business owner, you will constantly be looking for exciting new ways to increase your brand awareness. Notwithstanding the fact that you need to gain a competitive advantage without breaking your bank.
The shipping boxes for small businesses is a cheap and informative way to do just that. How? Let’s dive in.

Understand the Role of Packaging for Small Businesses

Do you want to get more profits for your small business? Small business owners know that they can offer their customers all sorts of benefits that huge companies cannot offer. This applies even if they cannot compete with “huge companies” in the context of price and scope. Most small businesses will pay attention to genuine customer service, attention to detail, and shaping a unique brand image.
But obviously, it is still important to do everything possible to make your products and brand visible. Additionally, you need to pay attention to fulfilling your customers’ needs. All these you should achieve with minimal investment.
The formula is quite simple here; Do what you have to do. This is an essential business process. Thus, you should take it, shake it, be creative, and add value. In the end, you need to ship your products the right way. So, why wouldn’t you ship them in beautiful, branded packaging that boosts engagement, delights customers, and increases sales? This is what packaging for small businesses means.

The Power of Custom Packaging

Indeed, even a small business should never underestimate the power of custom packaging. Imagine how a simple upgrade or a few tweaks to your current packaging design can revolutionize your brand visibility. Custom soap packaging for small businesses can help you deepen customer engagement and retention. Most importantly, it can add dollars to the bottom line.
Below are some of the many benefits you can get from using custom packaging for small businesses!

• Makes your valuable products stand out on the shelf
• Highlights your brand, logo, tagline, and core messaging right up front of your customers
• Delivers a memorable impression on customers
• Transforms unboxing into a positive emotional experience

Protects your products in transit which will help to avoid profit loss through damages and returns
Custom mailer packaging makes your products stand out in all situations (from retail outlets and point-of-sale through e-commerce applications and delivery to trade shows and product fairs).
Not to mention the low investment to create a stunningly attractive box. Plus, what about the multiple marketing benefits you get from it? In brief, this is not an opportunity to ignore!

East Tips to Design the Best Packaging for Small Businesses

With the right approach to custom rigid packaging, even a limited marketing budget can do very difficult tasks. The materials and costs you need to design the right packaging for small businesses are not expensive. Eventually, you can design the best packaging for your business by yourself. How? Try out the tips below!

Customize the Packaging by Keeping Customers’ Needs in Mind

It may seem obvious, but it is worth emphasizing from the beginning. You must design your packaging by keeping customers’ needs in mind. Of course, the packaging needs to be exclusive. You need the colors, images, and text on your packaging to appeal to customers’ needs and values.
Perhaps you are already familiar with your customers. Or perhaps, you have been doing market research. Keep in mind that your branding should be in line with your business goal. This way, there shouldn’t be any major obstacles here.

Focus On Displaying a Wow Product Presentation

A well-designed packaging will not only be a great way to ship your products. More than that, it will be a powerful way to display a product presentation as it reaches your customers. To deliver a wow presentation, you can use:

• Custom insert that fits your product perfectly
• Convey extra value
• Visually enhance your product
• Excite customers with an unboxing experience

With minimal investment and a little creativity, your product can turn into a gift in the hands of your customer.

Let Your Packaging Speak to Your Beloved Customers!

To grab more customers, it is never a bad idea to start a conversation with your customers. Standard packaging can be very boring in customers’ eyes. But if your product packaging is colorful and attractive, well, that will be another story. Your packaging is the perfect place and moment to start a conversation. So, why don’t you let it speak to your customers and arouse their emotions? How to do this?
Inside the packaging, you have the option to include a customer feedback form, a quiz, or a review request. You can also include a QR code that links to your business’s social media account. This effort will provide additional incentives to facilitate customer engagement.
All you need to do is be creative in creating your packaging! For example, a customer can post a photo on Instagram and tag your business to win sweepstakes. Or else, you can also invite them to join an exclusive Facebook group that offers discounts and seeks feedback.
But why should you make this effort?
This way, you will make the unboxing experience more memorable. Far better, your customers will feel appreciated and recognized. In the end, this will be a strong engagement, advertising, and information at no additional cost.

Go with Eco-Friendly Packaging for Small Businesses

Do you know that about 74% of customers are willing to pay more for eco-friendly products? You can take advantage of consumers’ growing commitment to environmental responsibility. By choosing eco-friendly packaging for small businesses, you can perform sustainable practices. At the same time, you can eventually save more money and promote company ethics.

Wrapping Up

Yes, there is a lot to explain when it comes to discussing how to ship packages for small businesses. Your small business can eventually reap more benefits by using the suitable packaging! Worth trying?