We know that freezing is one of the easiest, fastest, and most convenient ways to store food items. Frozen food items act as saviors on busy days for many customers. The right frozen food packaging will keep your items in their original flavor, color, and texture. Most importantly, it should preserve the nutrients more. Yes, frozen food items surely need the right packaging. You need the best packaging to protect the food items’ original taste and shape.
Additionally, you need packaging that will sell your items more. So, what to look for when purchasing packaging for your frozen food? Let’s find out!
Why Do You Need Compostable Frozen Food Packaging?
Packaging design is an important asset for effective frozen food packaging. You know that your food items need to stand out from the most competitive presentations to win customers’ hearts.
Speaking of frozen foods, these items have the shortest shelf life. Hence, they should not be left for longer than the expiration date. But can standard packaging manage to exceed the standards? Unfortunately, it cannot.
As its alternative, compostable frozen food packaging offers more benefits for your brand. As the name suggests, compostable means that customers can compost this packaging. This way, you are promoting your brand while also contributing to making the world greener. At the same time, this packaging can help you easily gain customers’ trust. Getting customer trust will make it easier for you to build a solid customer base.
The Qualities Frozen Food Packaging Should Have
Before considering the various options, it will be helpful to view some of the factors to keep in mind when considering frozen food packaging. Below are the qualities you should look for when purchasing this food packaging!
The Heat Resistance Feature is Important
We know that not all packaging materials can withstand temperatures from 0 ° to 40 °. Thus, the packaging should have a heat-resistant quality that withstands high and low temperatures. Yet, customers often prefer to thaw such meals in the oven or microwave.
Permanent Seal
A good frozen meat packaging should be well sealed. A broken seal can lead to food contamination, food spills, and freezer burnout. In addition, the seal should remain intact during all handling and storage processes.
Space Saving Quality
The retail stores and home refrigerators all have limited space. Therefore, you need the packaging for your frozen food to be compact.
Attractive Appeal
If your compostable frozen food packaging is unattractive, the logical conclusion for most customers is that the food items are bland. Thus, you will want your packaging to have an attractive appeal.
Important Considerations to Note When Choosing Frozen Food Packaging
In every retail store, the frozen food aisles are full of different frozen food brands. Each brand comes up with appealing frozen food packaging designed with lively graphics.
Being unique will make you better than any other brand. All you have to do is find a high-impact design with great artwork for a good elastic charm. In fact, you should think out of the box to present a stunning display of your frozen foods.
The Right Material Is Essential
Choosing the right material for your packaging not only maintains the quality of the final product. More than that, it will make your packaging to be lightweight, easily accessible, and able to withstand high temperatures.
Another essential consideration is that you need the packaging to prevent the frozen foods from drying out. Most importantly, it should maintain the nutritional value, taste, texture, and color of your frozen items.
An Excellent Design Is Also Essential
An excellent packaging design is the first thing customers recognize before purchasing any product. In the ocean of similar items, you will want your packaging to look excellent in customers’ eyes.
Product Safety
Of course, your packaging should prevent your frozen foods from negative conditions that can affect the shelf life of the food.
Tips for Creating Appealing Frozen Food Packaging That Sell More
As a food brand, you know that it is not enough to produce and sell delicious items. Instead, the packaging will be your first impression. Thus, your food packaging needs to be great! Why? Learn more about why this packaging is a favorite for many brands here!
Food Packaging Bags What Makes Them A Favorite For many Food Brands
Without any doubt, you need to create appealing frozen food packaging that will help you sell more. How? Check out some unique tips below!
Play with Gradation Color Combinations
The gradation of light colors continues to appear! This time around, there are a variety of gradient effects, from cool pastel tones to the atmosphere of an intense sunrise sky. This packaging design is great for getting attention and making your frozen foods stand out.
Try Out Flat Illustrations
Flat illustrations can be seen everywhere this year, even on bakery boxes. This unique style of illustration allows for a simple shape of passive colors. The design stands out as a minimalist yet beautiful design. The flat illustrations are perfect for telling a product story harmoniously and clearly.
The Minimalist Design Never Goes Out of Date
Many food brands have adopted colorful packaging. On the other hand, some brands stand out with their plain black and white use, along with minimalist elements and simple text. This design will be perfect to convey your brand message.
Vintage Inspiration Is Ideal
Older methods can eventually work well. Many food brands have adopted a vintage visual identity through their frozen food packaging. You can also do this by incorporating a style of handmade craftsmanship. Additionally, you can combine it with sophisticated typography and detailed decoration. This vintage style will be ideal for making your frozen foods stand out on the shelves. At the same time, this packaging design will help in preserving your brand’s identity.
Consider Plastic-Free Packaging
We can see that many brands around the world are switching to sustainable packaging materials such as paperboard and kraft. Every day we learn about new materials to reduce packaging waste. Well, it is not only about providing a visual look. More than that, considering plastic-free packaging will make your brand on a sustainable path. This way, you can match the lifestyle of modern customers. Compostable frozen food packaging is a great example that being environmentally friendly does not mean sacrificing the aesthetics of your brand.
Use Eye-Catching Typography
You may only need a large, eye-catching statement with unique typography to grab attention and tell your brand story. Eye-catching typography can create a unique visual identity for your brand by keeping it simple with bold fonts.
Apply Frenzy Patterns
We notice how many brands spend a very long time telling the story of their products in complex patterns, from abstract to botanical elements. Why? Well, frenzy patterns actually get customers’ attention quickly. Patterns are interesting because you can tweak the elements that define your brand’s unique identity. Moreover, you will get the chance to create a specific atmosphere that catches more eyes.
How to Choose the Best Type of Frozen Food Packaging?
To answer this question, first you will have to understand your packaging needs and requirements. By understanding them, you can then choose the best type of frozen food packaging you need.
To help you out in this regard, here are some famous types you can check out for packing your frozen foods!
Ziplock Bags
You will find ziplock bags are available in sizes from 1 pint to 2 gallons. Thus, this packaging is perfect for even liquid foods such as bread pastries, vegetables and fruits, cooked meat, and raw meat.
Child Resistant Packaging
When it comes to packing frozen foods, Child Resistant packaging is ideal. This packaging is exclusively designed to minimize the risk of a child opening the packaging. Many cases mentioned that children ingest potentially harmful or dangerous products. In addition to kraft paper and pouch bags, this packaging will be the right solution for you. Why?
Because it comes with many advantages, including:
- Ease of storage and distribution
- Microwave compatible
- Large capacity storage
- Stackable partitions to save storage space
Mylar Pouch Bags
Mylar Pouch bags will be the perfect option to protect and preserve your frozen foods. These bags are made of high-quality materials to maintain your food items in their best shapes and flavors. In addition, these bags will attract more customers with their modern layout.
Wrapping Up
Promoting frozen food items can be quite challenging in this competitive market. To strive to win the market, you need the best packaging that grabs customers. To this end, you will have to know the qualities to look for in frozen food packaging. Hopefully, the facts and tips above will help you get the right packaging for your frozen foods.
Have a great day ahead!
I’m member of plastic-free-world community and these packaging is plastic free. Amazing!
Now, Compaines use plastic free packaging.
As a designer, visual designs attract customers and it will fell you like you’re in 90’s Era.
Great information about Frozen Food Packaging
Thanks alot for your kind words.