Custom Cosmetic Boxes – How Should Your Boxes Be?

Cosmetics, what comes to mind when we hear or read about the word? Lipstick, mascara, eyeshadow, lip gloss? Women across the world love all these beautiful items for reasons. Some women say that cosmetics build their confidence. For other women, they might say that cosmetics turn out as their daily necessities to apply. Whatever the reason is, no woman will purchase any cosmetic item in unappealing packaging. Instead, they will see the appearance and presentation of custom cosmetic boxes to make a purchase. So, if you are one of the cosmetic brands that strive to win the market, you should know how your boxes should be.

Know the Importance

Packaging boxes are just the boxes that wrap your cosmetic items so that they will not get dirty, right? After all, customers will throw the boxes after they use the items.

The case above might apply to standard boxes. But if you still have this kind of thinking, your cosmetic business is going nowhere. Custom cosmetic boxes today do not only serve as the boxes to wrap your cosmetic items. Instead, these boxes act beyond your imagination. Without you even thinking about it, these boxes have important functions to help you sell more of your cosmetic items. Let’s know the importance!

Why Fragile Cosmetics Need Custom Cosmetic Boxes?

Perhaps you might have seen some cosmetic items, such as perfumes, come without their perfume boxes. Now let’s be honest. Can we say that it is attractive to our eyes? And what about product safety? We know that perfume bottles are fragile and can easily get damaged.

When it comes to product safety, fragile cosmetic items need the best shield. This is what those standard boxes cannot afford. Why? Let’s check out the features of standard and custom cosmetic boxes to understand better!

Standard boxes – What do they offer?

• Standard boxes come with fixed size for all items
• Standard boxes have common shapes and styles
• Standard boxes don’t have sufficient strength and durability to deliver fragile cosmetics

Custom Cosmetic Boxes – The Wonderful Features

On the other hand, custom cosmetic boxes come with features that can give you peace of mind. What are they?

• Custom cosmetic boxes are flexible for any size according to the product specifications
• Various unique and custom shapes are available for the boxes
• Custom boxes come with high strength and durability to protect fragile cosmetics

So, speaking of why fragile cosmetics need custom design printed cosmetic boxes? The reasons are obvious.

Custom Boxes Act as Your Silent Salesman

Some famous cosmetic brands rely on expensive commercial advertisements to sell more of their items. At the same time, these advertisements also help in their branding strategies. As a brand owner, you cannot directly promote and sell your cosmetic items, even if you wish you could.

Well, it might be easy to follow their steps if you have a huge budget. However, it can be quite challenging to follow this step if you have a tight spending budget. Well, nothing is impossible if you can be creative!

You can eventually gain a competitive edge over other cosmetic brands by having custom cosmetics rigid boxes. How?

As the name suggests, these boxes are customizable. This means you can design and customize them as you want them to look. In other words, you can eventually take advantage of this wonderful feature. How? By designing the boxes with such a design that will draw every single eye. In the end, you will not need those expensive commercial advertisements. Instead, you can simply let the boxes act as your silent salesman!

The Qualities Your Custom Cosmetic Boxes Should Have

Now that you know the importance and the features of custom cosmetic boxes, you know that investing in these boxes will surely pay off. In fact, you can see many cosmetic brands in the market have been using custom boxes to get more sales. But knowing is not enough. Instead, before designing and customizing the boxes, you need to know the qualities your boxes should have.

Present Your Cosmetic Items in the Best Way

Many times, customers see and judge the product quality based on its appearance. Well, we can say that this applies even more, when it comes to purchasing any type of cosmetic item.

The way you present your cosmetics matters a lot to determine your sales. The product presentation you offer reflects the quality of your cosmetics – good or bad.

People will not expect excellent quality from a cosmetic item wrapped in messy and dirty packaging. They will definitely perceive that the item inside is of poor quality. This is where your custom design window cosmetic boxes should have the quality to present your items in the best way possible. Of course, at the end of the day, the quality of your product is still highly important. However, presenting your cosmetics in appealing and exclusive boxes will be a plus point to drive customers’ purchasing decisions.

What can you do to achieve this? You can try the following tips:

• Design your boxes with vibrant colors and lively images
• Use the best and most suitable material to make your boxes reliable and durable
• Deliver a more exceptional appearance with coating options

Speak Loudly About Your Cosmetic Items

Whether you go for kraft packaging or cardboard boxes, your packaging boxes should speak loudly about your cosmetic items. Your boxes should tell customers about your items and make them excited to purchase them.

You can do this by providing essentials such as:

• The item’s name
• The list of materials you used to produce your cosmetic item
• The instruction to use your item
• The skin benefits of using your item
• Cautions or warnings (if any)
• Manufacturing date

By providing all the essentials, you will not only grab more attention. Better than that, you can eventually gain more trust and grow your customer base with your cosmetic boxes. Learn more about this in this post!

How To Grow Your Customer Base With Creative Cosmetic Packaging Ideas

Promote Your Brand Extendedly

Like it or not, some customers can feel hesitant to purchase your cosmetic items if they are not familiar with your brand. Thus, to win the market, promoting your brand name extendedly is a MUST thing to do.

Custom cosmetic boxes, in this context, will be your ideal option. Without any doubt, you can use the boxes for your branding strategy by being creative. In fact, there are many things custom boxes offer that you can never do with standard or ready-made boxes. What are they?

• Apply an authentic brand design from your creativity
• Share a little bit of your brand story to your target audience
• Match the color of the boxes with your brand color to highlight your brand image
• Pop up your brand logo with the embossing or debossing technique
• Provide complete contact details to make it easier for customers to reach you

Deliver a Memorable Customer Experience When Unboxing Your Items

A memorable unboxing experience can make your customers fall in love deeper with your cosmetic items and brand. Why? Because when you give customers an unforgettable experience, they will see how much you care about them. After all, we can see how the unboxing videos have been turning the internet upside down. Many brands, in fact, get more profits and benefits from the unboxing videos shared on the internet.

If you wish to take part in this trend, you should make your custom cosmetic boxes with inserts worth sharing. How?

• Design your boxes with unique or custom shapes that customers cannot find in other boxes
• Choose a unique box style that will surprise your customers
• Provide giveaways or discounts as a warm gesture to excite your customers
• Write down your customer’s names on the boxes to make them feel more appreciated
• Be creative with add-ons such as ribbons or ties to wrap your boxes appealingly

By delivering a memorable unboxing experience to your beloved customers, you open up the opportunity to gain more sales. How? Those happy customers will not hesitate to say excellent things about your cosmetic items and brand.

Wrapping up

Cosmetic items are beautiful and are made to express beauty. Thus, these items deserve to get a lovely product display. To grab more customers and earn more sales, custom cosmetic boxes come with wonderful features to help your business. Not only will these boxes protect your fragile cosmetic items. Far better, by designing the boxes attractively, you can eventually make milestones and win the market. So yes, we can confidently say that these boxes are worth having!