Today, we can see fierce market competition for brand dominance in the cannabis industry. In response, many cannabis brands across the world will do everything to gain a slight advantage over their competitors. One of the most important front lines is in the area of cannabis concentrate packaging design. If you wish to present your cannabis concentrate products appealingly, you would want to check out the creative tips below! Yes, it’s time to elevate your packaging design!
Why Do You Need to Elevate the Design of Your Cannabis Packaging?
It is said that books should not be judged on the cover. Yes, this process might be a bit more complex as we all know that cannabis is a controversial product. But undoubtedly, it is always your product packaging that plays an essential role in driving customers’ purchasing decisions. This raises the question: how do you design the best packaging that attracts consumers to your product? Now that cannabis concentrate products empower large companies, plastic bags alone are not enough. This is why you need to design adequate cannabis packaging.
We know that cannabis concentrate packaging has a variety of tasks. First of all, the design and your brand logo need to get the customers’ attention. Additionally, the packaging should have everything required by state and federal law. At the same time, it should also protect the product to maintain the ideal condition for optimal use. Don’t forget to mention that the packaging should also provide accurate product information.
Things to Consider Before Designing Cannabis Concentrate Packaging
Yes, before we get into the part of designing your cannabis concentrate packaging, there are essential things to consider. What are they? Keep on reading!
Branding
As with any product marketing, you should consider the overall branding of your packaging. Your product packaging does not simply refer to boxes and bottles carrying your products. Instead, you also need to think how the packaging would make your customers feel when they see it. Eventually, you need to create a stunning brand logo and color palette to set your position in the market.
In other words, branding will give your product a sense of consistency. In the end, this branding effort will help a lot for you to build a strong connection with your market customers. To get an idea, you can talk to your customers and ask why they were interested in your brand in the first place. Eventually, you need to be creative, but not be distracted by your cannabis product itself.
To get more ideas of how your CBD boxes should be, you can check out this post!
How Your Custom CBD Boxes Should Be
The Regulation for Cannabis Products
The cannabis industry presents additional challenges to many brands. We know that the rules and regulations often change in this industry, even with regard to the packaging. Many states come up with detailed restrictions for cannabis packaging. Yet, almost all states require your packaging to have a warning sign. Most importantly, keep in mind that you should never include any images or design that can attract children.
Your packaging design must also follow certain rules to comply with the ever-changing marijuana industry. What’s more, if you plan to sell your cannabis products in multiple states, you should know the laws of each state. Why? Because some regulations can vary widely across state boundaries. In fact, you might need a different type of packaging for each state.
Know More About Your Products
As a brand owner, you must maintain an accurate business system record. Accordingly, product packaging can involve a variety of factors. In specific situations, you might also need to figure out where you can sell your products.
The fact is, in some states, inventory is often destroyed when regulations change. This is not because of a product problem. Instead, it is due to the fact that the product packaging no longer complies with those new regulations. However, state law is not the only thing you need to comply with. Additionally, you should also consider all federal laws regarding cannabis products when designing your product packaging.
Let’s Elevate the Design of Your Cannabis Concentrate Packaging!
If you aim to grab more customers and increase more sales of your cannabis concentrate products, you need the right packaging. So, let’s elevate the design of your cannabis concentrate packaging!
Know and Understand Your Target Audience
Whatever packaging you want to design, the most important part of the process is knowing and understanding your customers inside out. If you already have a solid customer base, then try to understand your beloved customers’ preferences. Try to answer the questions such as:
- What is their average age?
- What about the gender of your target customers?
- How much is their average income level?
- What kind of lifestyle do they have for their daily routine?
The better you can understand your target customers, the better you can meet every single of their expectations.
But what if you don’t have a customer base yet?
In this context, you will need to create a customer profile and answer these questions below.
- What do your perfect customers want to do in their free time?
- What are their dreams and expectations?
- What are their main concerns when consuming cannabis products?
- How can your cannabis products solve their issues?
- Is there any reason for them to dislike your product, and what can you do to change it?
Knowing and understanding your target audience better will allow you to create the perfect design. As a result, you can create appealing packaging that draws their attention. Far better, you can then turn them into loyal customers.
Make a Design That Makes Sense
When it comes to designing eye-catching cannabis packaging, you need to consider the human senses. Well, some people prefer to pretend to be rational. However, the fact is that we often make purchase decisions based on the shape, color, texture, and so on.
- The color combinations
Color can be an incredibly powerful asset. Research has mentioned that about 62 to 90 percent of customers’ purchasing decisions are made by viewing the color of the product packaging. Keeping this fact in mind, you need to choose and apply the color of your packaging carefully. The color combinations should fit into the overall branding and intentional functionality of your cannabis products.
- The texture
In addition, the texture of your cannabis concentrate packaging also plays an important role. A study has found out that the texture of the packaging could change a person’s perception of the product inside.
- The shape
The shape of your product packaging is also important. If your packaging looks dull or awkward, no customer will want to take a look at it, for sure. Hence, you need to design the packaging that will fit the human hand. Additionally, you need to make your product packaging easy to use.
Check Out Your Market Competitors
Spend time taking a look at other cannabis brands with impressive packaging. To this point, you need to consider some things such as:
- How do they pack and present their cannabis products?
- What emotions do they evoke in the market customers through cannabis packaging?
- What do your competitors have in common when presenting their products?
After spending time researching your market competitors, you will find ideas that you can implement to your bespoke packaging.
Focus on Product Requirements
When creating the best cannabis concentrate packaging, take the time to think about the needs of your product.
- What should you consider to keep your cannabis product in optimal condition?
- Will your product need to be completely airtight?
- How do customers use or consume your product?
- Do you need resealable packaging?
How can you prevent customers or anyone from tampering with your cannabis product?
The best thing you can do to cope with these challenges is by doing research and some experiments. In the end, you can develop a robust product packaging system.
Ask for Help from the Experts
When it comes to obeying compliance, we can fairly say that the devil is in the details here. You must always keep in mind that you should present printed CBD packaging to evoke the senses. Additionally, you should understand your target audience as well. Of course, it will be challenging if you don’t know a single thing about branding or designing your product packaging. Well, even if you do know some things about branding, it is always a good idea to ask for help from the experts.
In case you are having trouble exploring some design ideas for your cannabis packaging, your best bet is to ask for help from experts. You might have great branding ideas working with creative experts. With the packaging experts in your circle, you can create a compelling visual identity for your cannabis brand.
Wrapping Up
Many brands have been designing authentic packaging for their cannabis products. Why wouldn’t you? Hopefully, the tips above will help you out in elevating the design of your cannabis concentrate packaging.
Happy designing!
Color can be an incredibly powerful asset —– that’s good.
Informative blog, I love it