Packaging can make or break a business. And, although the cost of packaging is included in the final cost of your product for the consumer, it’s far more than just an expense. Packaging as an art form is especially important to the brand story. Things like color, font, and shape can draw attention and create excitement while still giving your product protection on its journey to the customer.
Look For Something Practical
Whether you’re selling a new gadget or a food product, you want to ensure your packaging will protect your product during shipping and handling. If it doesn’t do its job, you will have unhappy customers and lost sales.
Think about your product and its use, then find packaging that fulfills those needs. Does your product need to be kept cold? Does it need to be kept hot? Or does it just need to survive the ride home from the store? Think about this when looking at what packaging options are available, and make sure your choice will work with your product’s needs.
Think About The Presentation
You want your product to look good on shelves, so ensure the packaging is aesthetically pleasing and functional. Presentation matters! If you’re planning on selling online, consider what colors will make your product stand out in photos and descriptions—and make sure it’s easy for customers to see all its features in one glance on their computer or phone screen (if they’re shopping online).
People who see your product in-store or online will judge it by its appearance! You want them to think, “Wow! This looks amazing!” when they see your packaging instead of “Meh…” or worse yet, “Oh no.” That’s why presentation matters! And if you invest in high-quality packaging that will last the test of time, you’ll get more bang for your buck down the road when it comes time to change things up and introduce new products into the line-up.
Go For Impact
You want people to notice your product on the shelf or online—but you don’t want them to notice other things around it! Ensure your packaging is eye-catching without being too loud or distracting from the contents inside; otherwise, no one will buy it!
If you’ve got a small budget but still want to go big with your branding efforts—do some research on one-color labels versus multi-color labels (or even custom printing). It might seem counterintuitive at first glance—but trust us: one color label can be more impressive than two!
Decide the Kind Of Packaging You Want For Your Product
Packaging is a crucial part of your product because it keeps it safe and secure during shipping. Make sure you get the right packaging for your product. Otherwise, it may arrive in poor condition or even be rejected by customers.
When choosing to package, it’s essential to consider your product and how it will be useful. For example, if you’re selling a food item, you’ll want something easy to open and reseal so that customers can devour it. If you’re selling something that will be useful over a long period (like a tool), you might want something reusable or durable so that customers can use it again later.
Decide Your Budget for Purchasing Packaging Materials
Many packaging materials are available on the market today, ranging from simple cardboard boxes. And corrugated boxes that are useful for the perfect packaging of your products. More sophisticated products like Kraft boxes and Mylar Bags are also the best options. While some materials may be more expensive. They also offer more protection for fragile items like electronics or other delicate objects that need extra care during shipping.
When choosing what kind of packaging you’d like for your product. You must consider how much money you have available for purchasing supplies. You should also consider whether customers need any special tools to use the product. If this is the case, keep in mind that those tools might not be included in the price. And could raise costs further down the road!
Customize Your Packaging to Show That It’s From Your Brand
The final step in choosing an affordable packaging that is yet effective way to package your product is ensuring all branding information is include on all surfaces. Customize your packaging so that it shows off your brand identity! If you want customers to remember who sent them this nifty new gadget, they order online, make sure they see something personal about it—like engraving a logo or a sticker saying “Happy Birthday!”
Final Note
Packaging, much like design in general, is so commonly overlooked. You see a stylish product, the packaging looks great, and you buy it. But how often have you seen something great on social media? And discover the product is offering in cheap packaging. Usually, made of plastic. These products are likely to manufacture by smaller operations, where they’re not as concerned about package costs. Bigger operations know that potential customers are likely to be wowed by a beautifully designed package. Even if made from more expensive materials.
“Packaging is a crucial part of your product” you’re right.
informative guidance I love it.
Your blog got me to learn a lot,thanks for shearing,nice article