When you hear the word ‘packaging’, you might immediately think of the product you are buying. As a customer, we want to receive products that are high-quality and appealing to our eyes. As a brand owner who wants to set milestones in the market, you need to get more attention and generate more sales. This is where you need the right packaging from SBS paperboard. In case you have no idea about this packaging material, there are some interesting facts you would want to know!
What Is the SBS Paperboard?
SBS refers to Solid Bleached Sulfate. SBS paperboard is made primarily of hardwood chemical pulp fibers which are bleached and refined.
Is SBS Paperboard Recyclable?
This paperboard is typically made by gluing recycled paper to a large material. This type of paperboard is also classified as a premium paperboard grade made from bleached virgin fiber. Its bright white appearance and low stiffness ratio give it flexibility in carton design. You will find the surface to be very smooth, with excellent printability and consistent quality.
One amazing fact about this material is that the SBS paperboard is also FDA compliant. This is why this packaging material is widely used in bakery boxes.
You can check out this post to get more packaging ideas for designing attractive bakery boxes!
Bakery Packaging Ideas How Should Your Product Packaging Be
In addition, this packaging material will work well in creating pharma/medicine boxes and cosmetic boxes.
Why Do You Need Proper Packaging from SBS Paperboard?
Yes, why do you need the right packaging from the SBS paperboard? The product packaging is just packaging that wraps your product, isn’t it? After all, the product in it is more important. Now, if you think this way as a brand owner, you will surely run the risk of failure. The fact is, your product packaging plays a more important role. What are they?
- Proper product packaging influences customers’ purchasing decisions
- Proper product packaging conveys everything from your product’s benefits to your brand’s value
- Proper product packaging is an important marketing and communication tool you should get your business
The Features of SBS Paperboard Packaging
Product packaging made of SBS paperboard comes with wonderful features your business can get, including:
- Excellent pressure resistance
- Ideal for high-speed printing
- Outstanding ink retention makes it ideal for printing high-quality graphics
- SBS paperboard is hygienic, odorless, and tasteless, making it ideal for packing many products
- Recyclability feature
Ways SBS Paperboard Packaging Helps Your Brand to Win the Market
Now that we know the features and reasons to use SBS paperboard packaging. So, how about we dive further into the ways this packaging helps your brand win the market?
Its Customizable Option Helps Your Brand Stand Out from Other Brands
Today, you can see how thousands of products are in the market, ready to grab customers’ attention. We know that most customers’ purchase decisions are made by viewing the product packaging. In this scenario, you need to make your product packaging stand out to win the customers’ hearts.
Yes, your product must be different from others available on the shelves. You can do this by customizing the SBS paperboard packaging with your creativity and branding themes. This way, your packaging will be unique and different. Just imagine how your customers will feel when seeing your product in appealingly customized packaging. This will definitely make your product look more exceptional and branded. Eventually, you can increase your brand awareness further by printing your brand logo.
Creatively Designed Packaging Will Be Your Best Marketing Tool
Creatively designed packaging made of SBS paperboard will be the most convenient and best marketing tool you have. We know that branded products are easy for customers to identify. Therefore, placing your brand logo on the front of the packaging will help customers remember you the next time they make a purchase.
In this case, you need to consider what to include in your packaging. Most importantly, you need to consider how your packaging will reflect your brand identity.
Is SBS Paperboard Recyclable? Eco-Friendly Packaging Creates Recognition Value
Now let’s act as a customer and take a look at how you love to get eco-friendly products. Some customers will not think twice about purchasing a product if they know that they are contributing to saving the planet.
SBS paperboard is recyclable. When you use recyclable material and make your packaging eco-friendly, you can create a brand’s recognition value.
We know how some successful brands that have changed their logo, color, or packaging have experienced some sort of customer backlash. This appears after they made significant changes. Well, the good news is that using eco-friendly cake boxes helps you retain the original appearance of your brand. The lesson learned from this is that being recognized and consistent with your brand’s appearance is essential.
Let’s Design Attractive Packaging from SBS Paperboard!
We know that nothing beats an attractive product presentation when it comes to drawing customers’ eyes. Indeed, it is about getting your customers’ attention and getting them to love your product more. Hundreds or even thousands of brands offer similar products even just in one retail store. Thus, those customers will never bother to take a look at your products if you can’t make them look impressive.
The situation will be different when you have appealing SBS paperboard packaging wrapping your product. So how to make your packaging look more attractive to grab more eyes? Below are some design ideas you can try!
Combine Vibrant Colors and High-Resolution Images
Printing high-resolution images combined with vibrant colors are perfect for an appealing packaging design. Additionally, you can promote your brand through printing options. These will make products stand out on the shelves.
Color model options allow you to choose from two different shades. You can choose from innovative CMYK or PMS color models to decorate your packaging. Both techniques work well to provide opportunities for lithographic, offset, and digital printing techniques. In addition, CMYK and PMS are available in different shades and at different prices. Thus, you can and should choose the right option based on its affordability.
Even better, the printing options are perfect for printing your packaging for various events such as birthdays, parties, Christmas, and other special occasions. After all, smart color choices will help you make your product packaging look more captivating. In the end, this packaging will allow you to build a strong brand presence in the market.
Add Decorative Materials to Your Product Packaging
As we mentioned before, the SBS paperboard comes with a customizable feature. Thus, you can eventually make your product packaging more exciting and attractive. Genuine brand themes will surely help enhance your brand’s appeal. Most importantly, the packaging will help you highlight your product.
To make your product packaging look more dazzling, the following beautiful decorative materials are worth it:
- Glitter
- Elegant ribbons and ties
- Custom inserts
Apply the Foiling Finishing Option to Your Packaging
Applying the foiling finishing option will make your packaging look more luxurious. This technology has the magnetic force to attract customers and drive them to purchase your products. The most popular types of SBS paperboard packaging are gold and silver foil. Many brands in different industries are using this foiling technique and are getting more attention. So yes, it is worth a try!
Embossing and Debossing Techniques Make Your Packaging More Special
Both the embossing and debossing techniques are a great way to make your packaging look more exclusive. Embossing provides a raised finish that can be used to accentuate your brand name and logo. The debossing technique, on the other hand, provides a more delicate look to your packaging. By applying these innovative techniques, you can make your product packaging look more special.
Don’t Forget to Include Your Branding Elements!
Undoubtedly, your brand logo will be the first face to represent your business in front of your target audience. In this context, you need to consider some essential factors, such as:
- The unique personality of your brand
- Target audience preferences
- Outstanding brand story
Whether you want to use a minimalist or trendy brand logo, you should depend on the above three factors. For example, the classic brand logo, as the name implies, is a traditional way of incorporating your brand story and values. Meanwhile, a modern brand logo with dynamic, progressive, and simple fonts are trending.
So, before designing your product packaging, make sure you understand your brand’s personality, target audience, and brand story.
Final Thoughts
No matter in which industry you are doing your business, it will be challenging to convince your customers. As many products receive higher market demand, more new brands will appear in the market to generate more profits.
On the other hand, if you can be creative in designing your product packaging from SBS paperboard, you can easily win the market. Comes with wonderful features, this packaging material can open up the way for your brand to reach success. Worth trying?
that’s interesting point “combine vibrant colors and high-resolution images”
You will find the surface to be very smooth, with excellent printability and consistent quality —- wonderful job.