It’s no secret that the way you pack your product plays an important role in its perceived value. In other words, product packaging has the power to influence consumer habits. Packaging serves impactful and functional purposes at the same time. Yes, your packaging should protect your product during transportation, presentation, and shipping. So, now the big question we have right now is; what kind of packaging do you employ? If you are a business owner currently evaluating the best packaging options, here are some of the best packaging types that serve all the purposes.
The Importance of Having the Best Packaging Types
We know that the packaging industry hasn’t evolved dramatically over the years. On the other hand, portable packaging options have expanded exponentially. This packaging even matches the popularity of online shopping today.
Thus, as one of the business owners striving in this e-commerce market, you need to know the best packaging type you should employ. In this context, you need to consider important points such as:
- Functionality
- Safety
- Aesthetics
In other words, when looking for the right packaging, you should never settle for less.
Below are some popular types of packaging you can consider!
1. Paperboard Packaging
Paperboard can be a great option as it comes with lightweight and strong features. Paper-board is also perfect for custom packaging due to its versatility, strength, and elegance. Additionally, you can find different grades of paperboard. The best part is that each grade fits different product specifications and shipping needs.
For example, Solid Bleached Sulfate (SBS) will be the perfect option if you need to have:
- Cosmetic boxes
- The protective packaging for frozen food
- Medicine boxes
By combining the right design and proper branding, paperboard packaging can make your product look elegant and premium.
2. Rigid Packaging
Perhaps you see some expensive products such as jewellery, watches, cosmetics, and some accessories in beautiful gift-like packaging. To make this packaging look more beautiful, you can use rigid material when designing it.
This material is made of high-density cardboard that is four times the thickness used in standard folding boxes. What’s even better, rigid material is also noticeable for its density.
In terms of price, design and protection come with a price; this packaging type can be the most expensive. This is why rigid packaging is perfect for luxury goods. For instance, you might have seen some seasonal gift items look amazing in seasonal gift boxes made of rigid. Learn more about why you should use these boxes here!
3. Corrugated Packaging
cardboard or Corrugated packaging typically ships larger products such as appliances, furniture, and more. Corrugated is made of cardboard but not as simple as cardboard. Why?
Because corrugated carton consists of three layers of material, including:
- Outer layer
- Inner liner
- Flute
The corrugation gives the packaging a special rigidity and shape. Another great thing about this packaging is that it is an eco-friendly option for any business to get. In fact, your customers will be able to reuse your product packaging many times.
4. Chipboard Packaging
Chipboard packaging is a type of cardboard similar to MDF (Medium Density Fiberboard). Just as similar as MDF, the chipboard is made from recycled paper instead of wood.
Chipboard has very similar properties to cardboard. However, this packaging material is highly sustainable and always made from recycled materials. Plus, it is very easy to handle and inexpensive.
It is generally lightweight material. If you want to know an example of chipboard packaging in general, you can see cereal boxes.
5. Polybags
Polybags, we also know them as pouch bags. This type of packaging is a favorite for packing food items.
Polybags are very easy to make. This also means that you can design and even customize the bags to any style, color, and size you need. You also personalize the bags with unique features such as carrying handles and hanging holes.
6. Mylar Bags
This is a kind of packaging that maintains product safety and air tightness. This is why you see mylar bags on most food packaging. The main purpose is basically to:
- Keep food fresh
- Preserve the taste of your food items
- Protect your edibles from bacteria
7. Plastic Packaging
Although plastic is not the greenest packaging option, many industries still widely use it. Throughout the years, plastic turned out to be the best alternative to other materials such as leather, wood, and glass. The reason is that plastic offers many advantages for transportation.
First of all, plastic packaging is durable. This packaging can withstand a wide temperature range, is airtight, and does not bend or break easily.
Another advantage is that this packaging allows you to display your product transparently. Of course, you know that plastic is very lightweight and flexible. You can also use coating options on the packaging to enhance the appearance of your products. This way, it will be easy for you to make your product look more convincing ifor customers.
Most importantly, you would love it to know that most plastic packaging products are actually recyclable. This simply means less energy will be required to produce new plastic compared to other packaging materials.
Which Type of Packaging Can Fit Your Product?
With so many types of packaging in the market today, how do you make a decision? How can you tell which type of packaging can fit your product perfectly?
When it comes to deciding what kind of packaging you need to employ, you will need to know better about your product specifications. Moreover, you will need to estimate the budget you have to spend.
In fact, it all comes down to what type of packaging that work best for your product and you’re spending will budget. Of course, no business will want to spend a fortune only on its packaging costs. Instead, you should manage your budget without compromising product protection and presentation. In this regard, it is important to find a packaging supplier that understands your needs.
Wrapping Up
Eventually, deciding the right type of packaging for your product is highly important if you want to make good sales out of it. So, are you ready to choose the right kind of packaging for your exclusive product? Hopefully, this post helps you out in this context! Knowing the various types of packaging options above will make it easier for you to answer the question, “What kind of packaging do you employ?”
Good luck with choosing your packaging!
To make this packaging look more beautiful, you can use rigid material when designing it — good.
product packaging has the power to influence consumer habits —- right.
You explain very well about custom packaging. Keep the hard work going and good luck.
It’s no secret that the way you pack your product plays an important role in its perceived value —- 100% true.