Top 10 Packaging Strategies in 2022

In recent years, we can see the importance of e-commerce has been increasing. Apparently, this trend is not going to change soon. Therefore, business owners research ways to improve their business strategies. This is why they invest more in branding and product design. Of course, they also look at the best options for getting their products right to customers’ doorstep. If you are one of them, you will want to know the top 10 packaging strategies in 2022. Here they are!

What Makes the Packaging Design Important?

The strategies of packaging design 2022 change people’s lifestyles, business plans, and personal feelings at once. This particular trend is causing business owners to rethink their brand positioning and other core values.

Some customers choose a product based solely on the design of its product packaging. Thus, we can say that an excellent packaging design serves as a brand ambassador. On the other hand, bad product packaging can cause a great product to look bad.

So, to strive and win more customers’ attention, below are the top 10 packaging strategies in 2022!

1.     The Use of Creative Fonts

People identify products by brand and product name. For this reason, you need to make sure your product name is clear on your packaging design. Using creative fonts in your packaging design will be ideal in this case.

To be more creative, include small designs or patterns on your packaging. For example, to get a minimal look, you can go with a large bold font to write your product name. Then, you can apply a single color to the background. You can go with bright and large fonts for a more appealing look.

2.     A Minimalist Design

Minimalist product packaging designs continue to be popular and pleasing to the eye. Keeping the design simple will be a smart marketing approach. If you want to make a lasting and noticeable impression, it is best to let the product speak for itself. For instance, minimalizing your packaging design to its core is a powerful way to keep your brand in the limelight. What’s more, minimalist packaging makes your product unique and makes it shine in the market.

For example, imagine cosmetics come in beautiful cosmetic boxes with an elegant and minimalist design. Well, these boxes will surely help you grow a strong customer base. Check out more about it here!

On the other hand, just because a design is minimal doesn’t mean it is simple. The main goal is to get rid of the unnecessary parts from your packaging design. The end result you will get is a fresh start for your product to shine on the shelves.

3.     Try Out Localized Illustration

Illustrations are an integral part of product packaging. These illustrations will help to express the visual concept of your design effectively. Moreover, they enhance both imagery and richness by improving product presentation.

Localized illustrations always have a big impact on getting customers’ attention. For the best illustrations, you can choose the stories describing the composition of products relevant to the artwork. Illustrations like these always have the potential to be unique.

4.     Interactive Packaging Technology

Modern technologies such as QR code scanners are the new format for upcoming packaging design trends. Smart packaging QR codes transform how customers interact with brands. This innovation is very beneficial in building trust as well as boosting brand awareness.

Furthermore, this enables your customers to know more about your product without eventually opening the box. For example, you can tell if your product is fresh by visualizing the color of your boxes. Interactivity is, therefore, a key to new innovations and future trends in packaging design.

5.     Earthy and Neutral Tones

Earthy and neutral tones are perfect to match elegant designs. Colors such as green, white, brown, and sky blue are ideal for creating such output in designs. These colors will also be ideal for creating a strong brand name. What’s more, the combination of earthy and neutral tones are seen as more attractive, practical, and functional. This combination works well in giving your packaging boxes such as soap boxes a warm and calming feel.

6.     Transparent Packaging

Transparency in product packaging means being honest with your customers. Accordingly, many successful brands are committed to this philosophy.

You can do this by providing:

• A window shape
• The list ingredients of your product in detail and clearly
• Tell your brand story
• A short paragraph to explain your brand endorsement

In the end, a transparent packaging design will help you create trust and loyalty to your brand.

7.     Protective Packaging

These days, there is an increasing demand for protective packaging design. People are aware of product safety. Accordingly, many brands have responded by making their packaging more hygienic and safe.

This turns out to become the gold standard for product packaging, especially food and beverages. This is where the packaging industry comes with the introduction of Mylar bags.

However, keep in mind that packaging may seem too simplistic if your focus is on product safety rather than design. Well, you can achieve both of these purposes. Yes, you can create fun and protective boxes.

For example, you can try out applying:

• Bold color combinations
• Minimal fonts for your brand name and logo
• Other small design elements to add personality

8.     Vibrant Gradation

Vibrant gradations have the potential to captivate both designers and customers. Gradients offer versatility in creating elegant, natural-looking designs. Gradients not only add depth. In addition, they also look innovative in digital format. Most of the big-name brands have started adopting gradient colors in their designs. You can implement gradient elements in your design by implementing bright and evocative color combinations.

9.     Structured Packaging

As a business owner, have you ever considered how important it is for customers to pick up and touch your product? 

Yes, what customers feel about your product is as important as what they actually observe.

For example, when you touch the packaging of a luxury product, even for the first time, then feel its elegant smoothness and the highest quality. Well, it might not be immediately understandable. It is our subconscious that is at work at this time.

People thrive on emotional attachment. This is why touch is a powerful factor in creating that feeling. Therefore, the designs focus on structured packaging will promote tactile sensations. Additionally, it will increase product resistance.

10. Simplified Geometry

This year, a simple but geometric theme is one of the big packaging design trends. By combining the exact angles and minimal lines, this design reaches the next level of formatting.

This unique design gives customers insight into the value of your product. Apart from its simplicity, this design can be a productive approach for your brand to exist.

Wrapping Up

The strategies in packaging design are changing according to people’s demands, preferences, and needs. Hopefully, the top 10 packaging strategies in 2022 we revealed in this post will help you out! So if you haven’t updated your packaging, it is a great time now.