Everyone of all ages across the world loves to have cookies. In addition, these sweet treats make great gifts, late-night delicacies, and party souvenirs. In brief, cookies deserve sweet packaging that attracts anyone who sees them. Every single product, especially cookies, requires specific packaging requirements. So, if you are a brand owner and want to earn more from your packaging, here are some creative cookies packaging ideas for business!
Why Do You Need Homemade Cookies Packaging Ideas?
Changes are inevitable to elevate your cookie business. This applies to how you pack and present your cookies to the target audience. Unlike before, in today’s world, the market competition is fierce, and many brands are offering these sweet treats. To this point, your cookies need better packaging and product presentations to attract customers.
Now, to create a more expressive product display, you will need appealing product packaging. Your packaging needs to convince customers that your cookies are the ones they want.
The good thing is that creating your own packaging design is not too difficult. Yet, getting valuable tips is always a plus point. To help you design the most exclusive packaging, check out some easy homemade cookies packaging ideas below!
Go for Unique Custom Shapes
Custom Unique shaped boxes will help a lot to grab customers’ attention. After all, we know that your product packaging is the first thing that interacts with customers when they enter the store.
Undoubtedly, cookies are already unique and come in various shapes, sizes, and colors. For a wonderful presentation, you can go for a packaging that will introduce your product attractively. The formula is quite simple here, do not be afraid to show off your delightful cookies!
Applying customization options is the best cookies packaging ideas for business. You can try out some unique shapes such as:
The proper bakery packaging will not only improve aesthetics. More than that, the right packaging will also preserve the quality of your delicate cookies inside. You can further learn about this packaging here!
Bakery Packaging Ideas How Should Your Product Packaging Be
Apply Your Own Creative Design
Standard packaging can never help brands that want to increase market awareness. Why? Because this ready-made packaging cannot add value to your businesses and products.
On the other hand, custom packaging provides a unique brand identity. Even better, this packaging will help you create a lasting impact to draw your customers. When it comes to packing and presenting sweet cookies, don’t be afraid to apply your own creative design.
You can apply a custom logo, image, pattern, and color representing your brand. For example, you can apply a specific color to your brand logo. By doing this, it will make it easier for customers to identify your brand amongst thousands. Or else, you can try out delivering your cookies in custom printed bags. Simply put, being creative with your packaging will never go wrong when it comes to earning more profits!
Perfectly Measure the Size of Your Packaging
The perfectly measured size is one of the things most brands still overlook when creating the right packaging for their products. Do note that it is essential to have the packaging that fits your cookies perfectly. Additionally, your product packaging needs to keep your cookies and prevent them from any potential damage. Durable packaging is essential when it comes to preserving your sensitive cookies during the handling and shipping processes.
In addition to protection, packaging that fits perfectly creates a responsible and reliable image of your brand. After all, you don’t want to deceive our customers by packing your cookies in relatively larger packaging than their actual size. Thus, we can fairly say that size is an important consideration in cookies packaging ideas for business.
Don’t Ignore the Grease Resistant Lining of Packaging
As a brand owner, you know that the secret to delicious cookies is in their rich and delightful butter (or perhaps coconut oil). On the other hand, butter and grease tend to enter packaging materials.
To make your packaging look more convincing, you should go with food-grade oil-resistant materials to create your packaging. This way, you can keep butter and grease away from the packaging.
Practicality Is Important in Homemade Cookies Packaging Ideas for Business
When it comes to discussing homemade cookies packaging ideas for small businesses, practicality is an important factor. You need to consider your packaging needs and requirements. Make sure that your product packaging facilitates the storing, displaying, and shipping stages. Inaccurate and creased packaging will never look convincing to customers. You should also add a surprising element to attract your customers to your cookies and brand.
Make Your Cookies Packaging Visually Appealing!
The visual design elements of cookies packaging are influential for its success. To grab maximum attention, your packaging should look attractive. Additionally, the design of your packaging should also reflect your customers’ identity. Go with a design that not only embodies your brand.
Think About the Purpose of Your Packaging
When designing your packaging with cookies packaging ideas for business, you need to think about the purpose. For example, if you need to deliver your delicate cookies, ensure the packaging protects them properly.
If you also want to use the packaging for marketing purposes, then go with a design that attracts maximum attention. With thousands of products available in the market, you only have a few seconds to grab customers’ attention. Thus, make sure your product packaging helps you impress your target audience.
Try Out Captivating Finishing Effects!
The most beneficial feature of customization is that it is not limited to a single print or shape of the packaging. Instead, you can combine and adjust all the customization options. Doing this can create packaging that stands out and enhances your brand’s creative image. For example, you can apply custom stickers to impact your target audience significantly. Another great option is trying out captivating finishing effects.
There are various finishing options for you to help you make your packaging look more exceptional. Let’s check out some of the popular ones!
- Mix and match foiling and embossing
A slight look of luxury never goes out of date!
Customization has revolutionized the way every single product should be packaged. Unlike traditional boring brown packaging, you can apply custom foiling and embossing your brand logo. This perfect combination will let you get customers’ attention.
You can try out mixing different colored packaging with gold or silver foiling. These two techniques will give your packaging a very noble and expensive look.
Meanwhile, embossing is an embossed ink technique that highlights important information to drive customers. Not only that you can apply this innovative technique to make your brand logo more visible. Far better, you can underline product descriptions such as the flavor of your cookies with embossed ink. This way, your customers can quickly see what they are getting and what they are looking for.
- Coating Options
An excellent quality display is everything!
The fact is, people still judge a product by looking at its packaging’s appearance and quality. Those customers have no time to compare and evaluate the features of each cookie from different brands in the store. To solve this problem, customers will view the product packaging. Yes, your product packaging will act as a guide or benchmark to determine the quality of your cookies.
This is only one of the main reasons why you need to design your packaging as exclusive as you can. Coating options will help you out in this context. Speaking of the best homemade cookies packaging ideas for business, you can go with a glossy or matte coating. These techniques will provide an elegant and sophisticated look to your packaging. The best part is that they are also water and moisture resistant. This way, you can create durable and reliable macaron packaging.
Think About Sustainability!
You can still have fun by creating sustainable packaging for your cookies. Today’s customers are choosing recyclable and environmentally friendly products. The smartest thing you can do to convince your customers is by elevating the most important issues, such as pollution. Show them that your product packaging is environmentally friendly, recyclable, and biodegradable. This sustainable effort will let you turn those heads and drive them to purchase.
Final Ideas
Whether you are running a small cookie business or a large one, customization gives you the same opportunity when it comes to packaging. At the end of the day, it will be yours to decide what is best for you. Applying creative cookies packaging ideas for business will let you pack your products according to your business needs. Better yet, being creative with your packaging will help you grab maximum attention from the market. In the end, you can earn more from your packaging. So, are you ready to design appealing packaging for your sweet cookies? After all, don’t you think that they deserve the best packaging that flaunts them?
Have a nice day!
“You should also add a surprising element to attract your customers to your cookies and brand” i love this point.
Custom Unique shaped boxes will help a lot to grab customers’ attention — good.
Thanks for sharing this article this content is very significant for me I love the way you explain about cookies packaging.
Every single product, especially cookies, requires specific packaging requirements —- true.