You have most likely come across packaging for products that include both what is known as stock packaging and custom packaging. You will often find them sitting side by side in retail stores. However, the difference between the two is significant because one will meet your company’s specific requirements while the other will not. This information will look at those differences and help explain why understanding them is important.
Stock Packaging
Stock packaging sells products to retailers, distributors, and other companies that resell the product. It is often used when a company needs to transport large quantities of their product from one location to another—the packaging protects the product while it is being moved.
Stock packaging is also used when a retailer wants to buy a large quantity of a product from a manufacturer or distributor. For example, if a small business were selling coffee mugs, they might want to purchase them in bulk to offer discounts for buying several at once or even sell them individually at their shop.
Custom Packaging
Custom packaging is all about creating a unique experience for your customers, so they can remember you when they need to buy that same product again. It’s about making sure your brand sticks in their minds when they’re shopping for something else or looking for something specific.
Custom packaging also allows you to set yourself apart from the competition. When you have your custom packaging, you can show off any special features of your product or service that differentiate it from others on the market—and therefore make it easier for customers to choose yours over another option that looks similar but doesn’t offer those same benefits!
Must read: What Kind of Packaging Do You Employ?
The Advantages of Stock Packaging
Stock packaging is a great option for many businesses, especially if you’re looking to get your product out there quickly and at a low cost. One of the biggest advantages of stock packaging is that it lets you get your product onto shelves as fast as possible. You don’t have to worry about designing custom packaging so you can focus on other areas of your business instead.
Stock packaging also has some clear cost benefits over custom packaging. Because it’s already been designed by someone else, it’s less expensive than creating your package. This can save you money in the long run since you might not need to hire designers or printers for every new product launch!
The Benefits of Custom Packaging
Custom packaging can help with branding, marketing, and even sales. It helps with branding by making your product more recognizable. You can use custom packaging to create a consistent look across your products, which will help people remember your brand when they see it again later on. It also allows you to put your company name on the packaging so that people can easily look up more information about your company online if they’re interested in learning more about what you do.
Custom packaging can help with marketing because it gives you another way to get the word out about your business. In that case, people will see those items whenever they shop at the supermarket or drugstore (or wherever else). This lets them know what types of things you offer and hopefully makes them curious enough about what’s inside those packages!
Custom packaging can also help with sales because it makes things easier for shoppers who may not know much about what they need or want until they see it in person.
Great Custom Packaging Helps With Branding
Your brand is the first thing they see and feel, making them decide to buy from you instead of someone else. Your brand is everything about your business, from how it looks to how it feels when the customer interacts with it. Custom packaging is important: it helps you create a consistent image for your company that customers can trust, use, and remember.
Custom packaging helps your brand because it’s unique to you—it shows that you’re willing to go the extra mile (or two) to ensure your product looks as great as possible before it arrives at its destination. It also says how much care went into making the product itself, which can mean a lot when people shop online or in stores.
You Want Your Packaging to Be Unique and Different
You want your customers to know that your product is unlike any other market. With custom packaging, you can choose the materials, colors, and even the shape of your product’s package—all that matters is that it fits your brand identity and helps distinguish your product from others on shelves.
Stock Packaging Works Best for a Short-Term or Emergency Solution
If you need to get your goods out of the warehouse and into the hands of your customers, then you might be considering stocking packaging. The good news is that stock packaging can effectively solve a short-term or emergency situation.
Stock packaging works so well for these situations because it’s easier to get your products out the door quickly. Instead of waiting for custom packaging to be developed, you can use stock boxes or bags already on hand. This allows your company to meet tight deadlines without worrying about getting custom-designed packaging ready in time.
Another reason why stock packaging is often used in a short-term situations is that it’s cost effective. While custom-designed packaging may be more elegant looking than stock packaging and have higher perceived value, it will also cost more money than its cheaper counterpart. This makes it difficult for companies looking to keep costs low while still providing high-quality products or services at affordable prices.
Which One Is Right For You?
Stock packaging is a pre-made solution you can buy and use immediately. Stock packaging is often cheaper than custom because it’s already been created and tested by the manufacturer.
On the other hand, custom packaging is exactly what it sounds like: It’s designed specifically for you and your business. The manufacturer will work with you to create a design that reflects your brand and fits your product perfectly. It may take longer than stock packaging because of this customization, but it gives you complete control over every element of how your product will look when it reaches customers.
Provide a Better Unboxing Experience
When you are unboxing your new smartphone, you want to be able to experience the excitement of getting a new device and not have it ruined by the unboxing process.
Custom packaging helps with this by providing a way for you to open the box without damaging it. This allows you to keep the box in good condition and avoid damaging the phone itself.
Enhance Brand Visibility
Custom packaging can communicate a brand’s personality, connect with its target audience and convey its values.
Custom packaging also helps to enhance your brand’s visibility by creating an impression of exclusivity and luxury, which in turn increases the likelihood of being noticed by consumers.
It Saves Money and Time
When buying custom packaging, you can choose the exact size and shape of the box that will work best for your product. Custom boxes also allow you to save money in terms of materials. You’ll be able to choose the exact thickness of cardboard or other material that works best for your product so that you won’t overpay for unnecessary layers or thicknesses.
You’ll also save time because it’s easier to create custom packaging than standard packaging. With custom packaging, there are fewer details to keep track of and fewer variables to consider when determining which type of material and how much should go into making each piece of the box itself, so there’s less chance that something will go wrong during production.
Conclusion
First and foremost, in case you are wondering about the difference between stock packaging and custom packaging, the former refers to a pre-designed product found in various other companies. Custom packaging is the best choice. They are cost-effective based on their effectiveness. That’s because the design is specific to your product only, and you can fix the exact number of supplies you need and compare the final results that come with it.
